Meenakshi Sharma

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Publications (22)

• Personalization and Customer Engagement Using AI-Powered Analytics
  2026 DOI: 10.4018/979-8-3373-3648-0.ch008
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• Digital Migration and Survival of Fashion Industry Post New Normal
  Market Dynamics and Strategies in A Post Crisis World Navigating A World in Flux 2025 DOI: 10.1142/9789811292101_0009
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• Online shopping and fashion apparel brands: factors influencing Gen Z behaviour
  International Journal of Internet Marketing and Advertising 2025 DOI: 10.1504/IJIMA.2025.147546
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• Impact of information technology on Indian banking sector
  Journal of Financial Services Marketing 2024 DOI: 10.1057/s41264-024-00287-3
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• Advancing Competitive Strategies in the Ev Industry Through Strategic Management Theories and Analytics
  Ssrn 2024 DOI: 10.2139/ssrn.4887649
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• Determinants of green purchase intention in the banking sector
  Journal of Environmental Planning and Management 2024 DOI: 10.1080/09640568.2022.2153653
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• Effect of green integrated marketing communication on green purchase intention in indian banking sector
  Journal of Marketing Communications 2024 DOI: 10.1080/13527266.2024.2387848
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• Impact of sensory marketing on brand loyalty and consumers purchase intention: a quantitative study in the QSR industry
  International Journal of Business and Globalisation 2024 DOI: 10.1504/IJBG.2024.142437
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• Development of a ‘green IT brand image sustainability model for competitive advantage’
  Environment Development and Sustainability 2023 DOI: 10.1007/s10668-021-02039-y
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• Green banking initiatives: a qualitative study on Indian banking sector
  Environment Development and Sustainability 2022 DOI: 10.1007/s10668-021-01426-9
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