YT

Yuki Azaad Tomar

Also known as: Dr. Yuki Azaad Tomar

Delhi, Indira Gandhi National Open University

ORCID iD 0000-0002-6857-0777
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About

Dr. Yuki Azaad Tomar

Associate Professor
Development Communication, Extension & Journalism
Institute of Home Economics, University of Delhi, India

Dr. Yuki Azaad Tomar is an Associate Professor of Development Communication, Extension, and Journalism at the University of Delhi with over 18 years of teaching, research, and field-based professional experience at undergraduate and postgraduate levels. She is a qualitative researcher, participatory communication scholar, and award-winning documentary filmmaker, whose work bridges media theory, gender studies, health communication, and communication for social change.

Her research expertise lies in media,cinema, gender and health communication, participatory and action research, entertainment-education, digital ethnography, ICTs for Development (ICT4D), and Human-Centered Design (UX) for social impact. She is particularly interested in understanding how media technologies and communication interventions influence everyday life, health behaviours, and social empowerment, especially among women and marginalized communities.

During her Ph.D. in Journalism and Mass Communication, Dr. Tomar conducted an extensive participatory action research–based gender ethnographic field study focusing on rural Indian women’s access to, use of, and needs regarding digital media and health communication messages. Her doctoral research combined ethnography, qualitative interviews, participatory tools, and community engagement, contributing empirically to debates on digital inclusion, gendered media access, and health communication.

Dr. Tomar has authored two academic books ICT4D & Communication Technology for Development,she has also written two senior secondary school textbooks, reflecting her commitment to both higher education and foundational knowledge dissemination. Her scholarly work has been published in peer-reviewed national and international journals, and she regularly presents her research at international academic conferences.

Dr. Yuki Azaad Tomar has actively disseminated her research at multiple national and international conferences, presenting scholarly papers on development communication, gender, health communication, participatory media, and digital inclusion. Her conference presentations reflect both theoretical depth and field-based empirical research, contributing to interdisciplinary dialogues across media studies, social sciences, and public health communication.

She has received Best / Awarded Paper recognition at a National Conference for research emerging from an ICSSR-funded project, underscoring the academic merit, originality, and policy relevance of her work. This recognition reflects her ability to translate funded research into high-impact scholarly outputs aligned with national development priorities.

Dr. Tomar has also served as an International Co–Principal Investigator (Co-PI) on a cross-national collaborative research project involving India, Japan, and the United States, funded by Pfizer (Japan). This project involved interdisciplinary collaboration across countries and institutions, highlighting her capacity to work within international research teams, contribute to comparative research design, and engage with global health and communication research agendas.

Further strengthening her international academic exposure, Dr. Tomar has been selected as a participant in the Sakura Science Exchange Program, a prestigious initiative supported by the Government of Japan that promotes academic exchange, research collaboration, and cross-cultural knowledge sharing. Through this programme, she engaged with Japanese universities and research institutions, gaining insights into global research practices, innovation ecosystems, and intercultural academic collaboration.

Collectively, her conference presentations, awarded research, international funding experience, and global exchange participation demonstrate Dr. Tomar’s strong positioning as a globally engaged scholar with proven experience in international research collaboration, funded projects, and scholarly dissemination.

In addition to her academic work, Dr. Tomar is an accomplished documentary filmmaker. She has directed documentaries broadcast on Doordarshan, India’s public service broadcaster, and is the co-founder of the NGO Mitr, which uses media, film, and participatory storytelling for social change. Films produced under Mitr have received national and international recognition and awards at film festivals, underscoring her ability to translate research insights into impactful visual narratives.

Employment

  • Delhi Associate Professor
    2008 - Present

Education

  • Indira Gandhi National Open University Ph.D.
    2011 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (19)