DS

Dr. Shilpi Saxena

IIS (deemed to be University), Jaipur

ORCID iD 0000-0002-6862-6259

About

I am currently working as Assistant Professor -Selection Grade at IIS (deemed to be university), Jaipur. I am an academician with more than 15 years of experience in the field of teaching and research. My areas of specialization include marketing management , consumer behavior, services marketing. I have presented several research papers in National and International conferences and my work has been published in well-reputed journals. As a person I strongly believe that learning is a never ending process.

Employment

  • IIS (deemed to be University), Jaipur Assistant Professor- Selection Grade

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

  • Mapping the Landscape of Research on Consumer Altruism: A Bibliometric Analysis of Trends and Future Research Directions
    Asian Journal of Education and Social Studies 2025 DOI: 10.9734/ajess/2025/v51i122690
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  • Artificial Intelligence and Music Industry: An Exploratory Study
    Journal of Integrated Marketing Communications and Digital Marketing 2025
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  • Impact of digitalization on purchase of electronic goods
    International Journal for Research in Applied Science and Engineering Technology 2024
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  • Investigation of Factors Affecting Buying Behaviour of Youth for smart electronic gadgets
    Journal of The K.R.Cama Oriental Institute 2024
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  • An Empirical Analysis of Learners' Perception of Online Learning Platform
    Pacific Business Review International 2023
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  • A study on usage of online video streaming service during lockdown
    Alochana Chakra Journal (Online) 2020
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  • Digitalization in Marketing and Buyers Perception
    International Journal of Research Culture Society (online) 2019
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  • Online Buying Behaviour and Risk perception : An Empirical Study
    MANTHAN Journal of commerce and management 2018
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  • Consumer Perception Towards Design of Online Shopping Portal
    Inspira- Journal of Modern Management & Entrepreneurship (JMME) 2018
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  • Buying Frequency & Influencing Variables : An Empirical Study
    Indian Journal of Applied Research 2017
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