Nibu John Thomas

Employment

• Indian Institute of Technology Madras
  2016 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions
  Journal of Nonprofit & Public Sector Marketing 2025 DOI: 10.1080/10495142.2024.2410819
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• A framework for gamification in the metaverse era: How designers envision gameful experience
  Technological Forecasting and Social Change 2023 DOI: 10.1016/j.techfore.2023.122544
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• Mechanism of gamification: Role of flow in the behavioral and emotional pathways of engagement in management education
  The International Journal of Management Education 2023 DOI: 10.1016/j.ijme.2022.100718
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• Gamification for Asynchronous and Synchronous Learning
  Academy of Management 2022
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• Gamification in Management Education: Examining the Engagement Pathways of Learning
  Academy of Management 2022
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• Gamification for HRD: Systematic Review and Future Research Directions
  Human Resource Development Review 2022 DOI: 10.1177/15344843221074859
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• What is Gameful Experience? Towards a Conceptual Definition
  Academy of Management Proceedings 2021 DOI: 10.5465/ambpp.2021.14337abstract
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• Gamification Through Flow: Exploring the Mechanism in Gamification of Learning
  Academy of Management Proceedings 2019 DOI: 10.5465/ambpp.2019.16857abstract
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• Gamification of Learning: Evidence, Frameworks, and Future Research Directions
  Future of Learning Conference 2019
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• Flow Conditions: A proxy to assess gamification in the context of learning
  2018
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