Dr. Shubhendu Shekher Shukla
SRM Business School, Lucknow
Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · Consumer Behavior and Marketing Influence · Environmental Sustainability in Business
0000-0002-6902-9608
About
Dr. Shubhendu Shekher Shukla, has completed his Ph.D (Management), M.Phil, Masters of Business Administration and MA (Sociology). Dr. Shubhendu is Member of Management Forum for American Association of International Researchers in American Research Institute for Policy Development, and Member of Editorial Board in several International peer reviewed Journals including Scopus Journals.
Dr. Shubhendu had worked with prominent IT Company (Wipro Technologies) as Project Manager for e-Governance that was a Central Government Project about e-District. Dr. Shubhendu holds more than 15 years of experience in academics, Research & Academic Administration. I am currently working as Assistant Professor in SRM Business School, Lucknow under the aegis of SR Group of Institutions, Lucknow in Department of Business Administration. During the academics author has publish 35 International Research Paper, 28 National Research Papers, attended 14 National Conferences and Seminars, 12 International Seminars.
Dr. Shubhendu has already published 11 books on Rural management, e-Governance and Computer Application in Management and Management Information System and Retail Management, Advertisement and Distribution Management, Rural Management. I am teaching variety of subjects as Marketing, Sales and Distribution, Rural Marketing, Production and Operation management, Computer Application in Management.
Employment
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SRM Business School, Lucknow Assistant Professor2011 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (20)
- Explainable AI Models for Ethical Marketing Save
- Digital Consumerism: Behavioural Shifts in the 21st Century Save
- Decoding Consumer Behaviour Volume 1 Save
- Digital Insurance Platforms: Legal and Ethical Challenges in Consumer Data Protection Save
- Green Marketing and Its Influence on Sustainable Consumer Choices Save
- AI and Machine Learning for Business Save
- From Micro-Influencers to AI Save
- Social Media & Web Analytics Save
- The Circular Economy Save
- Industry 5.0 Save
- https://www.anebooks.com/bookdetails.asp?id=2375 Save
- Role of Strategic Management in Developing Business Organizations—A Meta-Analysis Save
- Sustainability in Organisations and the Role of Eco-friendly Human Resource Management Practices Save
- The Central Bank of India as an Example of the Green Revolution in the Banking Sector Save
- Advancements in Business for Integrating Diversity, and Sustainability Save
- https://www.anebooks.com/bookdetails.asp?id=2381 Save
- Green marketing: a social response of brand communication with customer Save
- A Comparative Study of Cyber Security Awareness, Competence and Behavior Save
- Impact of Influencer Market on Consumers of the Tourism Industry Save
- Decoding Consumer Behaviour Volume 2 Save