Tanvi Gupta

Employment

• Indian Institute of Management Ahmedabad

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Upward-tilted logos cue perceptions of unhealthiness
  Journal of Retailing 2026 DOI: 10.1016/j.jretai.2025.08.003
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• Dual envy influences online shoppers' intention to purchase luxury counterfeits
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13036
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• Marketing to Bottom-of-the-Pyramid Consumers in an Emerging Market: The Responses of Mainstream Consumers
  Journal of Business Ethics 2024 DOI: 10.1007/s10551-024-05664-5
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• More the merrier: Effects of plural brand names on perceived entitativity and brand attitude
  Journal of Consumer Psychology 2024 DOI: 10.1002/jcpy.1409
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• Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
  Journal of Consumer Research 2021 DOI: 10.1093/jcr/ucab006
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• Navigating from programme loyalty to company loyalty
  IIMB Management Review 2018 DOI: 10.1016/j.iimb.2018.01.009
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