0000-0002-6958-6762 Employment
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Indian Institute of Management Ranchi
Education
Education history is unavailable.
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Publications (23)
- Effect of message types on customer engagement behavior with online grocery retail brands on Instagram Save
- Examining the brand trust and willingness to subscribe to third-party add-on services in over-the-top platforms: a brand trust transfer perspective Save
- A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews Save
- Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN Save
- Beliefs, flow and habit in continuance of over-the-top (OTT) platforms Save
- Adoption, satisfaction, trust, and commitment of over-the-top platforms: An integrated approach Save
- Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services Save
- The formation of habit and word-of-mouth intention of over-the-top platforms Save
- Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews Save
- Measuring consumer perception of overall brand equity drivers for m-payments Save