Anubhav Anand Mishra

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Publications (14)

• Decoding celebrity-owned brand coolness: exploring its impact on brand experience through tight and loose cultural contexts
  Journal of Brand Management 2025 DOI: 10.1057/s41262-025-00414-y
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• From efficiency to immersion: understanding generational differences in avatar interactions
  Computers in Human Behavior 2025 DOI: 10.1016/j.chb.2025.108732
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• Low-literate customer experience: an empirical exploration
  Marketing Intelligence and Planning 2024 DOI: 10.1108/MIP-05-2023-0222
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• Socio-demographic, shopping self-concept, and shopping-context related moderators of customer experience
  International Review of Retail Distribution and Consumer Research 2023 DOI: 10.1080/09593969.2022.2070859
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• Low-literate versus literate customer experience: Dimensions, consequences and moderators
  International Journal of Market Research 2022 DOI: 10.1177/14707853211007785
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• When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking
  Journal of Strategic Marketing 2020 DOI: 10.1080/0965254X.2018.1511629
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• Gandhian values and consumption behavior: scale development and validation
  Journal of Strategic Marketing 2019 DOI: 10.1080/0965254X.2017.1413126
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• Loss is a loss, why categorize it? Mental accounting across cultures
  Journal of Consumer Behaviour 2019 DOI: 10.1002/cb.1748
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• Consumer responses to brand deletion
  Journal of Brand Management 2018 DOI: 10.1057/s41262-017-0075-z
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• The role of customer gratitude in relationship marketing: moderation and model validation
  Journal of Strategic Marketing 2016 DOI: 10.1080/0965254X.2016.1148762
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