Gaurav Bathla

Employment

• CT University Professor
  2023 - Present
• Lovely Professional University Associate Professor
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (47)

• Strategic Use of Social Media Platforms in Hotel Marketing
  2026 DOI: 10.4018/979-8-3373-6741-5.ch009
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• Ethical Marketing Practices and Challenges in Medical Tourism
  2026 DOI: 10.4018/979-8-3373-6881-8.ch016
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• Between Freedom and Influence
  2026 DOI: 10.4018/979-8-3373-5901-4.ch017
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• Between Freedom and Influence: Ethical Issues in Gamification of Citizen Participation
  Addressing Urban and Spatial Challenges Through Gamification 2026 DOI: 10.4018/979-8-3373-5901-4.ch017
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• Ethical Marketing Practices and Challenges in Medical Tourism
  Marketing Mental Wellness in Medical Tourism 2026 DOI: 10.4018/979-8-3373-6881-8.ch016
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• Hospitality Reimagined: The Contactless Way Forward
  Marketing Strategies for Total Quality Management in Hospitality Excellence 2026 DOI: 10.4018/979-8-3693-8608-8.ch006
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• Transforming Employee Safety Training Through Artificial Intelligence Innovations
  2026 DOI: 10.4018/979-8-3373-6370-7.ch011
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• Transforming the service sector with new technology
  Transforming the Service Sector with New Technology 2025 DOI: 10.4018/979-8-3693-7447-4
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• The impact of artificial intelligence and automation in transforming the hospitality sector
  Transforming the Service Sector with New Technology 2025 DOI: 10.4018/979-8-3693-7447-4.ch033
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• Synthesizing Best Practice Frameworks for Enhancing Financial Literacy Support in Microenterprise Lending
  Enterprise Development and Microfinance 2025 DOI: 10.3362/1755-1986.25-00015
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