0000-0002-6999-6059 About
I am Dr. Vikas Kumar Khare, serving as an Assistant Professor (Grade III) in Marketing and Marketing Analytics. My academic and research journey focuses on digital marketing, consumer behavior, technology adoption, and sustainable marketing practices. I specialize in applying advanced analytical methods such as Structural Equation Modeling (SEM-PLS), conjoint analysis, and business analytics techniques to explore emerging consumer trends in areas including electric vehicles, digital payments, and generative AI.
Alongside teaching and mentoring, I actively contribute to research and academic publications. I also had the privilege of editing the book “Smart Decisions: Leveraging Analytics for Strategic Marketing and Financial Growth,” which emphasizes the importance of analytics in strategic decision-making. Passionate about bridging theory with practice, I equip students and professionals with practical skills in SmartPLS, Python, Excel, Tableau, and digital platforms. My goal is to inspire future-ready marketing leaders driven by insights, innovation, and sustainability.
Employment
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CGC UNIVERSITY ASSISTANT PROFESSOR2025 - Present
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Amity University Assistant Professor2020 - 2025
Education
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Amity University Ph.D.(Management )2020 - 2023
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- From virtual touchpoints to real travel: An S-O-R model analysis of how VR influences booking intentions of North Indian Millennials Save
- Sustainability in Higher Education Save
- Virtual Reality as an Ecological Alternative for Authentic and Immersive Pilgrim Experience Save
- Factoring services and business performance: A bibliometric review of global research trends Save
- Mapping OTT Channel Preferences among North Indian Gen Z: An Attribute-Based Approach Save
- How Do the Socio-economic Characteristics of Individual Members Influence the Business Effectiveness and Performance of Self-help Groups with Concerning Sustainable Development Goals: An SEM Approach Save
- Exploring the Green Energy: Factors Influencing Battery Electric Vehicles Adoption in Madhya Pradesh Region Save
- Identifying the Factors of Public Relations Activities & its Impact on the Growth of SSIS in India Save
- FACTORS INFLUENCING BEHAVIOURAL INTENTION TO EMBRACE SUSTAINABLE MOBILE PAYMENT BASED ON INDIAN USER PERSPECTIVE,FATORES QUE INFLUENCIAM A INTENÇÃO COMPORTAMENTAL DE ADOTAR PAGAMENTOS MÓVEIS SUSTENTÁVEIS COM BASE NA PERSPECTIVA DO UTILIZADOR INDIANO Save
- MODELING THE NEXUS BETWEEN PERCEIVED VALUE, RISK, NEGATIVE MARKETING, AND CONSUMER TRUST WITH CONSUMERS' SOCIAL CROSS-PLATFORM BUYING BEHAVIOUR IN INDIA USING SMART-PLS,MODELAR A RELAÇÃO ENTRE VALOR PERCEBIDO, RISCO, MARKETING NEGATIVO E CONFIANÇA DO CON… Save