PRIYANKA TYAGI

Employment

• SRMIST NCR CAMPUS RESEARCH SCHOLAR/FULL TIME
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• THE IMPACT OF FINANCIAL ADVERTISING, FINANCIAL AWARENESS, AND SUSTAINABLE IMAGE ON INVESTMENT INTENTION: THE MEDIATING ROLE OF CUSTOMER ATTITUDE
  Lex localis - Journal of Local Self-Government 2025 DOI: 10.52152/801101
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• AI-Based Chatbot Agents as Drivers of Purchase Intentions: An Interdisciplinary Study
  Internet of Things Based on Smart Objects: Technology, Middleware and Applications 2023 DOI: 10.1007/978-3-031-33808-3_5
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• Financial Literacy and Perceived Risk Attitudes as Drivers of Investment Intentions in the Digital Era
  Exploring Enterprise Service Bus in the Service-oriented Architecture Paradigm 2023 DOI: 10.4018/978-1-6684-7568-3.CH009
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• Financial literacy and perceived risk attitudes as drivers of investment intentions in the digital era: A case study of delhi-NCR
  Data-Driven Approaches for Effective Managerial Decision Making 2023 DOI: 10.4018/978-1-6684-7568-3.ch009
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• The role of ethical chatbots for enhancing customer experience: An interdisciplinary perspective
  Artificial Intelligence and Blockchain in Industry 4.0 2023 DOI: 10.1201/9781003452591-13
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