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Dr. Parag Shukla

Maharaja Sayajirao University of Baroda, Maharaja Sayajirao University of Baroda Faculty of Commerce

ORCID iD 0000-0002-7014-163X
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About

Parag Shukla holds a Ph.D. Degree in the area of Marketing scholar and working as an Assistant Professor in the Faculty of Commerce at the Maharaja. Sayajirao. University of Baroda, Department of Commerce and Business Management, Gujarat, India. He received his bachelors and masters degree with specialization in Marketing Management from the Maharaja. Sayajirao. University of Baroda, India. His area of research is in the field of Retailing. His experience includes content analysis with the television and media research industry. He currently teaches courses of management in various undergraduate and postgraduate levels in the University. He has presented and published several research papers in different areas of Retailing and Marketing in various national and international refereed journals and conference proceedings. He is currently working on a research project entitled “An Empirical Investigation of Experiential Value vis-a-vis Usage Attitude of Selected Mobile Shoppers in the State of Gujarat.” He has also received other accolades in his research papers from various academia. Mr. Shukla is the recipient of the Best Business Academic of the Year Award [BBAY] where he won the Silver Medal for his research paper in 68th International All India Commerce Conference, which is widely recognized in Indian Education and Retail Industry.

Employment

  • Maharaja Sayajirao University of Baroda Assistant Professor
    2009 - Present

Education

  • Maharaja Sayajirao University of Baroda Assistant Professor
    2009 - Present
  • Maharaja Sayajirao University of Baroda Faculty of Commerce B.COM, MCOM (Mktg.), PG Diploma In Marketing Management, PH.D

Projects & Funding

Projects & funding information is unavailable.

Publications (7)