Anuj Jain

Employment

• Indian institute of Management, Sirmaur Assistant Professor
  2024 - Present

Education

• Indian Institute of Technology (Indian School of Mines), Dhanbad B. Tech.
  2011 - 2015
• XLRI Xavier School of Management PhD
  ? - 2024

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Self-quantification and consumer well-being: A meta-analytic review
  Psychology & Marketing 2025 DOI: 10.1002/MAR.22141
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• How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping
  Journal of Brand Management 2024 DOI: 10.1057/s41262-024-00363-y
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• Brand avoidance in a self-quantified world: Roles of regulatory focus and multiplicity of data
  The Proceedings of ICAR 2023 2023
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• Brand Environmental Transgressions and Repercussions: A Gen.Z Perspective
  Global Marketing Conference, 2023 2023
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