Praveen Sugathan

About

Assistant Professor at IIM Kozhikode in Marketing area

Employment

• Indian Institute of Management Kozhikode Assistant Professor
  2016 - Present
• Indian Institute of Management Tiruchirappalli Assistant Professor
  2016 - 2016

Education

• Indian Institute of Management Bangalore PhD
  2012 - Present
• Indian Institute of Management Kozhikode MBA
  2010 - 2012

Projects & Funding

Projects & funding information is unavailable.

Publications (18)

• Why Inductive Research Struggles in Top Marketing Journals: Reflections on Review Practices, Habits of Evaluation, and the Limits of Discovery
  2026 DOI: 10.2139/ssrn.6501439
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• Detoxing with Friction: Habitus, Digital Aspiration, and the Struggle to Withdraw from Smartphones
  2026 DOI: 10.2139/ssrn.6501407
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• Exploring an incongruence frame for online reviews
  Journal of Consumer Behaviour 2024 DOI: 10.1002/cb.2384
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• Effect of frontline employee's hope and consumer failure during consumer-created emergencies
  Journal of Service Theory and Practice 2020 DOI: 10.1108/jstp-01-2020-0007
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• When co-production fails: The role of customer’s internal attributions and impression management concerns
  Journal of Business Research 2020 DOI: 10.1016/j.jbusres.2020.02.038
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• Co-creating the tourism experience
  Journal of Business Research 2019 DOI: 10.1016/j.jbusres.2019.03.032
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• Data Theft in E-Commerce
  2019 DOI: 10.2139/ssrn.3367365
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• Perceptions of Complaint Handling Quality Survey
  PsycTESTS Dataset 2018 DOI: 10.1037/t67683-000
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• Toward a conceptualization of perceived complaint handling quality in social media and traditional service channels
  European Journal of Marketing 2018 DOI: 10.1108/ejm-04-2016-0228
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• An examination of the emotions that follow a failure of co-creation
  Journal of Business Research 2017 DOI: 10.1016/j.jbusres.2017.04.022
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