Anju Gupta

Employment

• IILM University Assistant Professor
  2026 - Present

Education

• Manipal Academy of Higher Education Reserach Scholar
  2020 - 2025

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Unveiling the influence of financial vulnerability on healthy financial behaviour: a moderated mediation analysis
  Review of Behavioral Economics 2026
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• Digital engagement in financial inclusion for bridging the gendered entrepreneurial financial gap: evidence from India
  Cogent Business & Management 2025 DOI: 10.1080/23311975.2025.2518492
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• Harnessing financial advice and literacy for financial well-being in the digital age
  Investment Management and Financial Innovations 2025 DOI: 10.21511/imfi.22(1).2025.23
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• The Psychology of Savings: How Regulatory Focus of Financial Ads and Personal Savings Orientation Drive Saving Intentions
  Australasian Marketing Journal 2025 DOI: 10.1177/14413582251362342
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• Resilience in action: exploring disability entrepreneurship amidst perceived discrimination
  Cogent Social Sciences 2024 DOI: 10.1080/23311886.2024.2407031
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• Tracing the trajectory of financial vulnerability: a systematic review and bibliometric analysis
  Cogent Economics & Finance 2024 DOI: 10.1080/23322039.2024.2411566
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• Navigating the digital financial landscape: unraveling the impact of financial behavior traits on women-owned enterprises in the new normal perspective
  Cogent Business and Management 2024 DOI: 10.1080/23311975.2023.2296570
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