MANORAJ NATARAJAN

Employment

• Vellore Institute of Technology University ASSISTANT PROFESSOR
  2022 - Present

Education

• NATIONAL INSITUTE OF TECHNOLOGY TRICHY PHD
  2016 - 2022

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Revealing consumer review attitude through online review and website cues
  Journal of Consumer Marketing 2024 DOI: 10.1108/jcm-07-2020-3938
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• Examining customer's intention to rely on online reviews
  International Journal of Internet Marketing and Advertising 2022 DOI: 10.1504/IJIMA.2022.123163
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• Two decades of DeLone and Mclean IS success model: a scientometrics analysis
  Quality and Quantity 2022 DOI: 10.1007/s11135-022-01464-z
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• Consumer confusion and its consequential outcome towards online review: The mediated role of emotional ambivalence and cognitive dissonance.
  International Journal of Business Information Systems 2021 DOI: 10.1504/ijbis.2021.10050227
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