Vaibhav Shekhar

Employment

• ICFAI Foundation for Higher Education Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Role of Emojis in Marketing Communication in Fostering Brand‐Consumer Relationships: A Systematic Scoping Review and Thematic Analysis
  Journal of Consumer Behaviour 2025 DOI: 10.1002/cb.70017
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• Consumer engagement behaviors: do service convenience and organizational characteristics matter?
  Journal of Service Theory and Practice 2020 DOI: 10.1108/JSTP-03-2018-0049
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• Customer engagement behaviors: The role of service convenience, fairness and quality
  Journal of Retailing and Consumer Services 2018 DOI: 10.1016/j.jretconser.2018.07.018
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• Convenience and satisfaction: mediation of fairness and quality
  Service Industries Journal 2016 DOI: 10.1080/02642069.2016.1186657
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• Alternative models of trustworthiness of service providers
  Journal of Global Marketing 2010 DOI: 10.1080/08911762.2010.521111
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• Dimensional hierarchy of trustworthiness of financial service providers
  International Journal of Bank Marketing 2010 DOI: 10.1108/02652321011013580
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