rajesh srivastava

Employment

• Sydenham Institute of Management Studies Research and Entrepreneurship Education Prof and hod
  2012 - Present

Education

• San Francisco State University visiting guest speaker
  2015 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Gen Z’s purchase intentions for beauty care brands: A cross-national analysis using source credibility and planned behavior frameworks
  Strategic Business Research 2026 DOI: 10.1016/j.sbr.2026.100234
  +Save
• Artificial intelligence and consumer behaviour on social media: A study of personalization, trust, and privacy
  Measurement: Digitalization 2026 DOI: 10.1016/j.meadig.2025.100021
  +Save
• The Impact of Social Identity on Legal Attitudes: Insights from the U.S., India, and Canada
  Public Organization Review 2025 DOI: 10.1007/s11115-025-00965-3
  +Save
• From Legacy to Loyalty: Investigating Gen Z's Behavior Toward Inherited Brands
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70146
  +Save
• Will music with or without fragrance in retail stores increase consumer purchase behaviour in emerging markets?
  International Journal of Emerging Markets 2023 DOI: 10.1108/IJOEM-10-2021-1533
  +Save
• Happy customers means more business – a comparative study of a global food chain in the COVID-19 endemic era
  British Food Journal 2023 DOI: 10.1108/BFJ-07-2022-0664
  +Save
• Effect of cross culture on ethical behavior of y generation-MBA students-is it changing? A three nation study (Emerging and Developed)
  Research Journal of Business Management 2012 DOI: 10.3923/rjbm.2012.52.60
  +Save