Prerana Baber

Employment

• Symbiosis International University
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• "Motivation and reasoning" - Exploring the psychological aspects of digital platform engagement
  Social Sciences & Humanities Open 2026 DOI: 10.1016/j.ssaho.2026.103114
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• Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try‐On
  International Journal of Consumer Studies 2026 DOI: 10.1111/ijcs.70185
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• Integrating Green Human Capital and Innovation for Advancing Circular Economy: A Pathway to Sustainable Development
  2025 DOI: 10.1007/978-981-95-1537-0_3
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• Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals
  International Journal of Healthcare Management 2024 DOI: 10.1080/20479700.2023.2199555
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• Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
  Electronic Commerce Research 2024 DOI: 10.1007/s10660-024-09833-6
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• Power and Politics: A Case of Hotel Amada
  FIIB Business Review 2023 DOI: 10.1177/23197145221139687
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• Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis
  Business Perspectives and Research 2023 DOI: 10.1177/22785337221098472
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• Application of ‘masstige’ theory and approaches for the marketing of smartphone brands in India
  International Journal of Business and Emerging Markets 2020 DOI: 10.1504/IJBEM.2020.109578
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