0000-0002-7387-5567 About
Fellow of the Institute of Rural Management Anand (IRMA), currently
working as a Professor in the marketing area at the Indian Institute of Management,
Lucknow. Current areas of research interest include small retail, distribution channel
management, BOP and rural markets. His research has been published in the International Journal of Retail & Distribution Management, Journal of Business Research, Journal of Marketing Education, Asian Case Research Journal amongst others.
Employment
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Indian Institute of Management Lucknow Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Technology use by small retailers: an analytical typology Save
- Sustainable Development Goals and marketing at the bottom of the pyramid Save
- A Review of Literature on E-commerce at the Bottom of the Pyramid: Its Past, Present and Future Save
- Do Retail Evolution Theories Explain Wholesalers’ Responses in Emerging Economies? Evidence from a Wholesale Market in Northern India Save
- Embedding the UN SDGs into a Marketing Elective on Base-of-the-Pyramid Markets: An Experiential Learning Approach Save
- Exploring the intellectual and conceptual structure of small retail research through a bibliometric analysis Save
- Low-cost Technologies for Kirana (Small) Retail: A Game Changer? Save
- Book review: Paul Polman and Andrew Winston. 2021. Net Positive Save
- Rural tourism in India: case studies of resilience during crisis Save
- Factors influencing technology adoption amongst small retailers: insights from thematic analysis Save