Binod Sinha

About

Dr. Binod Kumar Sinha is a Professor at the Balaji Institute of Modern Management, Sri Balaji University, Pune where he teaches B2B Marketing, Brand Management and Strategic Management courses. He is Ph.D. in Commerce and Management from Berhampur University, Berhampur. He also has MBA in Marketing from Birla Institute of Technology, Mesra, Ranchi and Bachelor in Science from Dr. Rupendra Prasad Central Agriculture University, PUSA. He is Research Guide of Research Centre, Sri Balaji University, Pune. He has vast experience of 20 years of teaching MBA students. He has presented and published several research papers in UGC-CARE ,Scopus and Web of Science Journals. He is Research Guide at Research Centre ,Sri Balaji University Pune.

Employment

• Balaji Institute of Modern Management, Sri Balaji University Pune PROFESSOR
  2017 - Present

Education

• Berhampur University Ph.D
  2007 - 2011

Projects & Funding

Projects & funding information is unavailable.

Publications (34)

• Touch Influencing Purchases: The Role of Haptic Technology in Retail
  International Journal of Human–Computer Interaction 2026 DOI: 10.1080/10447318.2025.2575891
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• Evaluating the Role of AI and IoT in Supply Chain Efficiency Optimization
  2025 DOI: 10.1109/ISITIA66279.2025.11137497
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• The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions
  SAGE Open 2025 DOI: 10.1177/21582440251346110
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• Mapping Sustainable Supply Chain Management Trends and Future Directions in Small and Medium Enterprises: A Bibliometric Analysis
  European Economic Letters 2025 DOI: 10.52783/eel.v15i2.2884
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• Measuring Student Satisfaction: A Study of MOOC Videos Created with RightScripts
  2025 DOI: 10.1007/978-981-96-5761-2_32
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• Switching Traditional Business with Sustainable Business ..
  Industry 5.0: Sustainable Business Practices for a Bright Future 2025 DOI: 10.52305/uyko4001
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• The Empirical Study on Addiction Towards Smartphone Games on Smart Generation Players of School and Colleges
  2024 DOI: 10.1109/DASA63652.2024.10836266
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• Strategic Management
  Himalaya Publishing House(HPH) Mumbai 2023
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• E-Word of Mouth and Restaurant-goers: an Empirical Study on the Influence of e-WOM on the Selection of Restaurants
  2023 International Conference on Cyber Management and Engineering, CyMaEn 2023 2023 DOI: 10.1109/CyMaEn57228.2023.10050980
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• A Study on the Customer Buying Behaviour on E-Commerce Websites with Respect to Electronics during Covid-19
  2023 International Conference on Cyber Management and Engineering, CyMaEn 2023 2023 DOI: 10.1109/CyMaEn57228.2023.10051053
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