Ranjitha Radhakrishna

About

Ranjitha working as an assistant professor in marketing management at the BNM Institute of Technology, Bengaluru, India. I have been researching the tourism area for the past 2 years and have focused on a variety of topics, including sustainable tourism, cross-cultural analysis, digital tourism tools and trends, and community-based tourism. I have published numerous articles in academic journals and also presented work at international conferences.

Employment

• BNM INSTITUTE OF TECHNOLOGY Assistant Professor
  2022 - Present
• Acharya Institute of Technology Assistant Professor
  2016 - Present

Education

• Christ University PhD ( Pursing )
  2021 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Women's Empowerment Within the Tourism Industry
  2023 DOI: 10.4018/978-1-6684-8417-3.ch017
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• AN EXPLORATORY REVIEW ON THE ROLE OF TOURISM DIGITAL MARKETING TOOLS AND TRENDS
  Applied Management Perspectives 2023
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• Women's empowerment within the tourism industry: Risk assessment and mitigation strategies for solo women travellers
  Women's Empowerment Within the Tourism Industry 2023 DOI: 10.4018/978-1-6684-8417-3.ch017
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• Analysis of customer sentiments on review sites toward selected travel companies: A big data approach
  BOHR International Journal of Social Science and Humanities Research 2022 DOI: 10.54646/bijsshr.2023.32
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• “ETHICAL AND UN-ETHICAL PRACTICES IN SOCIAL MEDIA”
  Journal of emerging technologies and innovative research 2019
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