YM
Yogesh Mahajan
Symbiosis International University Symbiosis Centre for Management and Human Resource Development, Indira School of Business Studies
0000-0002-7485-0185
Employment
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Symbiosis International University Symbiosis Centre for Management and Human Resource Development Assistant Professor2021 - Present
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Indira School of Business Studies Associate Professor2017 - 2021
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (37)
- Driving purchase intentions through visual storytelling: a study of social media platform reels sponsored advertising Save
- EcoFlow choices: factors influencing sustainable menstrual hygiene product decisions Save
- Harnessing machine learning models and explainable AI to understand MOOC continuance intention Save
- Do ESG and SDG-9 innovations enhance financial performance? Empirical evidence from India’s Top 100 listed firms (2019–2023) Save
- Does gender matter? Exploring the brand personality–loyalty relationship in the Indian FMCG market Save
- Exploring subjective well-being using machine learning: GDP, health, social support, and emotional factors Save
- Evaluating the impact of advertising strategies on rural brand building: Insights from the personal care FMCG sector Save
- Fostering a Sustainability Transition Toward the Organic Farming Paradigm: A Policy Innovation Perspective Save
- Consumer persona impact Save
- Mapping the landscape of smart education: A bibliometric analysis of research trends and future directions 2010-2023 Save