Priyanka Aggarwal

Employment

• Manav Rachna International Institute of Research and Studies Assistant Professor

Education

• Jamia Millia Islamia Ph.D
  2021 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Getting Metaverse-Ready: The mediating effect of Avatar-Based Experience on Intention to Use Metaverse
  Journal of Intelligent Decision Making and Information Science 2026 DOI: 10.59543/jidmis.v3.1388
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• The Moderating Role of Perceived Risk in Social Media Marketing’s Impact on Customer Engagement, e-WOM, and Online Repurchase Intention in E-Commerce : Integrating ELM and SOR Models
  Prabandhan: Indian Journal of Management 2025 DOI: 10.17010/pijom/2025/v18i3/174229
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• Generative AI
  2024 DOI: 10.4018/979-8-3693-9246-1.ch001
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• Unveiling the Future of AI in Healthcare Management
  2024 DOI: 10.4018/979-8-3693-5523-7.ch006
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• Generative AI: Next frontier for competitive advantage
  Enhancing Communication and Decision-Making With AI 2024 DOI: 10.4018/979-8-3693-9246-1.ch001
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• THE IMPACT OF PERCEIVED NEED, CURATED OFFERING, INFLUENCER ENDORSEMENT AND ONLINE CUSTOMER REVIEW ON ONLINE REPEAT PURCHASE INTENTION
  International Journal of Internet Marketing and Advertising 2024 DOI: 10.1504/ijima.2024.10061317
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