RV

RESHMI V SURESH

Christ University, Kerala Department of Higher Education, School of Management Studies [Cochin University of Science and Technology], Kerala, India, Mahatma Gandhi University [Kerala, India]

ORCID iD 0000-0002-7487-0557
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About

Specific research interest includes 'Entrepreneurship development'.
Mainly the personal research works is in the area of:
-Small business development
- Street vending business/ Street entrepreneurship
- Informal economy
-Poverty and unemployment
-Entrepreneurship development in tourism destinations

Other research expertise includes:
- Research methodology
-Data analysis (quantitative and qualitative)
-Software like IBM SPSS, Partial Least Square based Structural Equation Modelling (Pls SEM)- SmartPLS, WarPLS

Employment

  • Christ University Assistant Professor
    2025 - Present
  • Christ Academy Institute for Advanced Studies Assistant Professor
    2024 - 2025
  • Kerala Department of Higher Education Skill Development Executive (SDE)
    2015 - Present

Education

  • School of Management Studies [Cochin University of Science and Technology], Kerala, India Ph D
    2019 - Present
  • School of Management Studies [Cochin University of Science and Technology], Kerala, India M. Phil in Commerce
    2016 - 2018
  • Mahatma Gandhi University [Kerala, India] Master of Commerce (Post Graduation) Specialized in Finance
    2014 - 2016
  • National Institute of Information Technology (NIIT), New Delhi, India Accounting with Tally. ERP. 9
    2014 - 2014
  • KERLTRON, Government of Kerala, India Professional Diploma in Network Engineering
    2012 - 2013
  • Mahatma Gandhi University [Kerala, India] Degree of Bachelor of Commerce (Graduation) Specialized in Finance and Taxation
    2011 - 2014
  • Board of Higher Secondary Examination [Government of Kerala, India] Higher Secondary Examination (Commerce)
    2009 - 2011
  • General Education Department [Government of Kerala, India] Secondary School Leaving Certificate (SSLC)
    ? - 2009

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

  • From clicks to affection: How online convenience cultivates brand love through impulsive buying in apparel retail
    Innovative Marketing 2026 DOI: 10.21511/im.22(3).2026.03
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  • Tourism And Entrepreneurship: A Pathway for Poverty Alleviation and Sustainable Development
    NeuroQuantology 2022
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  • Entrepreneurial Competency and Well-Being of Street Entrepreneurs: A Conceptual Model for Poverty Alleviation in Digital Era
    Fourteenth Biennial Conference on Entrepreneurship, Entrepreneurship Development Institute of India, Ahmedabad, India 2021
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  • SOCIAL REHABILITATION THROUGH STREET ENTREPRENEURSHIP: AN INTEGRATED MODEL AND RESEARCH AGENDA
    International Journal of Psychosocial Rehabilitation 2020
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  • Fight for Sustainability: An Analytical Study on Problems Faced By Street Entrepreneurs in Tourism Destinations
    International Conference on "Entrepreneurship in the Era of Innovation and Disruption", MARISE 2K19, organized by School of management Studies, Dr. John Matthai Centre Regional Campus, University of Calicut, Kerala, India 2019
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  • Fight for Sustainability: An Analytical Study on Problems Faced By Street Entrepreneurs in Tourism Destinations
    Think India Journal 2019
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  • SELLING SKILLS OF STREET VENDORS: A MARKETING STRATEGY TO INDUCE PURCHASE INTENTION OF TOURISTS
    COSMAR'19 (THE 19 th CONSORTIUM OF STUDENTS IN MANAGEMENT RESEARCH) INDIAN INSTITUTE OF SCIENCE (IISC), BANGALORE, INDIA 2019 DOI: 10.13140/RG.2.2.28813.41441
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