Ashutosh Nigam

Employment

• J.C. Bose University of Science & Technology, YMCA Professor

Education

• Maharshi Dayanand University Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• Immersive Features in Mobile-First Online Apparel Retail
  Journal of Global Marketing 2026 DOI: 10.1080/08911762.2026.2723214
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• How to promote employee engagement? A comparison of top-down versus bottom-up approaches
  Asia-Pacific Journal of Business Administration 2026 DOI: 10.1108/APJBA-10-2024-0551
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• A Fuzzy DEMATEL Method to Evaluate Key Sustainable HRM Practices in Indian Information Technology Sector
  Global Business Review 2025 DOI: 10.1177/09721509251406705
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• The Influence of Psychological Ownership (PO) and Organisational Citizenship Behaviour (OCB) on Employee Engagement: The Mediating Role of Perceived Organisational Support (POS)
  European Management Studies 2024 DOI: 10.7172/2956-7602.104.1
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• Identifying and prioritising MOOC attrition reasons using best worst method
  International Journal of Business and Globalisation 2024 DOI: 10.1504/ijbg.2024.142436
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• Impact of competency skills intervention on employee effectiveness in IT industry in India: intermediary role of change management practices and employee involvement
  International Journal of Services and Operations Management 2024 DOI: 10.1504/ijsom.2024.137316
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• Exploring the Relationship Among Dimensions of Human Resource Organization Flexibility on Employee Engagement
  European Project Management Journal 2023 DOI: 10.56889/xnna1208
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• Conceptual development of transfer of brand loyalty in brand stretching
  World Review of Entrepreneurship, Management and Sustainable Development 2018 DOI: 10.1504/wremsd.2018.097701
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• Green practices for sustainability of quick service chain restaurants business: an empirical investigation
  World Review of Entrepreneurship, Management and Sustainable Development 2018 DOI: 10.1504/wremsd.2018.097699
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