Dr Falaq Mubashir

Employment

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Education

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Publications (4)

• Understanding Cognitive Processing in Real‐World DIY Learning: Effects of Instructional Design and Task Complexity on Cognitive Elaboration and Task Replication Intention
  Applied Cognitive Psychology 2026 DOI: 10.1002/acp.70282
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• Innovation ambidexterity for enhancing supply chain resilience and flexibility of performance in the restaurant sector
  Journal of Hospitality and Tourism Insights 2026 DOI: 10.1108/JHTI-11-2025-1335
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• Decoding the dynamics of endorsements: how endorser type and product involvement shape advertising effectiveness
  Journal of Marketing Communications 2025 DOI: 10.1080/13527266.2025.2499845
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• Bridging Vulnerability and Sustainability: Collective Climate Change Adaptation Efforts by Indian Communities and Businesses
  2025 DOI: 10.1007/978-981-96-7105-2_5
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