0000-0002-7744-6786 About
Dr Hardeep Chahal is a Professor and Former Head of the Department of Commerce and Former Rector, Udhampur Campus, University of Jammu. She also acted as a Deputy Coordinator, SAP-DRS (III) ( Special Assistance Programme, UGC) conferred to the department on the area of Advances in Marketing. Recently, Prof Chahal was conferred with Prof. Manubhai M Shah Memorial Award for Excellence in Commerce and Management (2019) by Indian Commerce Association at the 72nd All India Commerce Conference (AICC) . Dr Chahal has also been selected for the Leadership training programme for academic leaders by MHRD for 2019 at Aligarh Muslim University ( December 2019) and Monash University Australia ( February 2020). She has been conferred with British Academy Award under the Commonwealth Fellowship Scheme (University of Loughborough, UK) and visiting fellowship at Gandhi Institute of Business and Technology, Jakarta, Indonesia. She has more than twenty years of national and international exposure in teaching and research. She is also offered Award of Excellence for Best Reviewer for 2011 by the International Journal of Health Quality and Assurance (Emerald).
Her teaching and research interests focus on services marketing with an emphasis on consumer satisfaction and loyalty, service quality, brand equity and market orientation in healthcare sector. She has published more than 100 research papers in journals and books, including papers listed in Scopus and ABDC ranked journals. Her citation index is 2900 plus, and H Index is 30.
Her research work has been acknowledged in refereed ABDC journals of repute like Journal of Business Research (Elsevier), International Journal of Production Research (Emerald), Managing Service Quality (now Journal of Service Theory and Practice) (Emerald), Journal of Consumer Marketing (Emerald), International Journal of Healthcare Quality and Assurance (Emerald), International Journal of Bank Marketing (Emerald),, Journal of Relationship Marketing (Taylor and Francis), Besides research publications, she has also co-edited six books including Understanding the Role of Business Analytics (Some Applications) from Springer, Singapore; Research Methodology in Commerce and Management and Strategic Service Marketing published by Excel,. Her latest book is Sustainable Practices for Rural Development- Intellectual Capital Perspective by Palgrave McMillan Inc. (2020). She currently serves on the editorial boards of peer-reviewed journals, namely the International Journal of Health Quality and Assurance (Emerald); NICE Journal of Business, Shobhit University and Journal of Services Research (IIMT, India).
Employment
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University of Jammu
Education
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University of Jammu Professor2010 - Present
Projects & Funding
Projects & funding information is unavailable.
Publications (61)
- A TCCM-Based Review of Consumer Behaviour Towards Digital Voice Assistants and Future Research Agenda Save
- Voice Unbound: The Impact of Localization and Experience on Continuous Personal Voice Assistant Usage and Its Drivers Save
- Why do consumers hate brands, and how do they react to brand hate? Moderating role of big five personality traits Save
- Mediating role of capabilities in organisational agility-performance relationship in J&K, India Save
- Conceptualising and measuring experiential health-care services: role of consumer involvement Save
- Guest editorial: Investigating and evaluating multi-level analysis of sustainable business practices in emerging countries Save
- Exploration of stakeholder marketing orientation and its impact on business performance in Indian pharmaceutical marketing companies Save
- How leader’s proclivity and internal communication affect rural employees’ attitude? Save
- Operations management research grounded in the resource-based view: A meta-analysis Save
- Social media brand engagement: dimensions, drivers and consequences Save