DEEPA KAPOOR

Employment

• Amity University
  2011 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (23)

• Gamification strategies for enhancing customer engagement and loyalty
  Addressing Practical Problems Through the Metaverse and Game Inspired Mechanics 2025 DOI: 10.4018/979-8-3693-8886-0.ch005
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• Nykaa ruling social media platform with UGC campaigns
  Emerald Emerging Markets Case Studies 2025 DOI: 10.1108/EEMCS-03-2024-0101
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• Sustainability on the plate: how influencers and social norms transform food choices
  British Food Journal 2025 DOI: 10.1108/BFJ-11-2024-1202
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• Consumers’ adoption of revenue-diversified services of online travel and ticketing aggregators: a case study of makemytrip and bookmyshow
  Journal of Revenue and Pricing Management 2025 DOI: 10.1057/s41272-025-00548-3
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• The Use of Digital Tools for Customer Engagement in the Financial Services Sector
  Revolutionizing Customer-Centric Banking Through ICT 2024 DOI: 10.4018/979-8-3693-2061-7.ch002
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• E-service quality and customer satisfaction: A bibliometric retrospective and future research agenda
  Environment and Social Psychology 2024 DOI: 10.59429/esp.v9i8.2618
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• Leave a Review! The Motives of User-Generated Content and its Influence on Customer-Based Brand Equity- Mediating Influence of Brand Attachment
  Ssrn 2024 DOI: 10.2139/ssrn.4898334
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• Role of influencer–follower congruence in influencing followers’ food choices and brand advocacy: mediating role of perceived trust
  British Food Journal 2024 DOI: 10.1108/BFJ-12-2023-1146
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• Sustainable tourism and its future research directions: a bibliometric analysis of twenty-five years of research
  Tourism Review 2024 DOI: 10.1108/TR-11-2022-0540
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• The use of digital tools for customer engagement in the financial services sector
  Revolutionizing Customer Centric Banking Through ICT 2024 DOI: 10.4018/979-8-3693-2061-7.ch002
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