AC

Adv. Dr. Kajal Chheda

Atlas Skilltech University, Savitribai Phule Pune University

ORCID iD 0000-0002-7803-3510
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About

Adv. Dr. Kajal Chheda is an Associate Professor of Marketing at Atlas SkillTech University, Mumbai, with over two decades of experience in academia and research. Her work uniquely bridges the gap between Artificial Intelligence/Machine Learning and Indian Knowledge Systems (IKS), exploring how ancient epics like the Ramayana and Mahabharata offer timeless insights for modern management.
​A prolific researcher, Dr. Chheda has published extensively in ABDC-listed and Scopus-indexed journals, focusing on consumer behavior, digital privacy, and AI-driven marketing strategies. She is the author of the textbook "International Marketing: Reaching Global Customers" and the architect of the SWAYAM course "Management Lessons from Indian Epics." Her current projects include exploring the parallels between ancient narratives and contemporary leadership through her upcoming fiction series, Echoes of the Epics

Employment

  • Atlas Skilltech University Associate Professor
    2023 - Present

Education

  • Savitribai Phule Pune University

Projects & Funding

Projects & funding information is unavailable.

Publications (34)