Bikramjit Rishi
Shiv Nadar University, University of Liechtenstein, Punjabi University
0000-0002-7934-0707
About
Prof. Bikramjit Rishi is a Professor in Marketing at the School of Management & Entrepreneurship (SME) at Shiv Nadar Institute of Eminence (SNIoE) (Deemed to be University) – Delhi (NCR). He has spent nearly two decades making significant contributions to the success and growth of the marketing discipline. His research has been published in several A & B league journals such as the Journal of Consumer Marketing, Asia Pacific Journal of Marketing & Logistics, Marketing Intelligence and Planning, Journal of Brand Management, Australasian Marketing Journal, Journal of Financial Services Marketing, Journal of Promotion Management, Management Decision, Young Consumers, Journal of Marketing Communications, VINE - Journal of Information and Knowledge Management Systems and Social Responsibility Journal. His cases has been listed with Harvard Business School Publishing and Ivey Publisging. His cases has been published in Emerald Emerging Market Case Studies, Asian Case Research Journal and Asian Journal of Management Cases. He has also published several edited books in the area of social media marketing, marketing research, and consumer behaviour and a textbook in the domain of social media marketing. He has been a faculty fellow at the doctoral consortiums supported by the American Marketing Association (AMA) and Academy of Indian Marketing (AIM). He serves on the Editorial and Review Board of several journals and international conferences. He has designed and delivered many training programs on marketing for Hindustan Coca Cola Beverages Limited (HCCBPL), Maruti Suzuki India Limited (MSIL), Apollo Tyres Limited, APL Apollo Tubes Limited, Jubilant Foods, and RITES Limited.
Employment
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Shiv Nadar University Professor2021 - Present
Education
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University of Liechtenstein Post Doctoral Fellowship2010 - 2011
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Punjabi University Ph.D.2002 - 2007
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Punjabi University MBA1999 - 2001
Projects & Funding
Projects & funding information is unavailable.
Publications (54)
- Affiliate marketing: a systematic synthesis of literature and a framework development Save
- Social Media Fatigue and Coping Mechanism: An Integrative Review and Future Research Directions Save
- Designing an artificial intelligence-enabled large language model for financial decisions Save
- Advancing Sustainable Development Goal 4 – a comparative analysis of large language models Save
- Perceived agility in higher education institutions: instrument development, measurement and validation Save
- Attitude towards surrogate advertising on social media platforms Save
- Demystifying the impact of religious beliefs and environmental concerns on consumer–brand relationships Save
- The impact of regulatory focus on store promotions: The role of shopping enjoyment Save
- Customer values and patronage intention in social media networks: mediating role of perceived usefulness Save
- Contemporary Issues in Social Media Marketing Save