Dr. Juhi P. Pathak
Sharda University, GD Goenka University, Gauhati University, Makhanlal Chaturvedi National University of Journalism and Communication, Amity University Mumbai
0000-0002-8028-1556
About
Dr. Juhi P. Pathak is an author, an academician and a social worker. She has a specialization in print, television, films and media ethics. She is the General Secretary of a Delhi based NGO, Capt. Ayush Pursartha Foundation (CAPF) and Honorary Deputy Director at Altruist Centre for Research, Training and Development (ACRTD). She is also the Working Committee Member of Global Communication Education Conclave (GCEC) under the aegis of Global Media Education Council (GMEC). She has been associated with prestigious organisations like Media Federation of India (MFI), International Association for Media and Communication Research (IAMCR), Commonwealth Journalists Association (CJA) and Public Relations Society of India (Delhi Chapter).
Dr Pathak has been conferred the 6th Edition Dr. Sarojini Naidu International Award for Working Women 2022. She received it in her capacity as an Educationist and her award had the citation that it was conferred “for the sincere contribution to the growth of the country”. The award was presented by President of the International Chamber of Media & Entertainment Industry (ICMEI) and Chancellor of AAFT University of Media and Arts, Dr Sandeep Marwah in the presence of Chief Guests Padma Shri Ms Prathibha Prahlad, Padma Shri Ms Kumari Devayani and Dr Phani Jayanthi Sen. Dr Pathak has also been awarded the ‘Best Media Educator in Film Research’ by the prestigious Media Federation of India (MFI) in March 2023.
Dr. Juhi P. Pathak is currently an Associate Professor at Amity School of Communication (ASCO), Amity University, Noida.
Dr. Pathak has more than 10+ years of teaching and research experience and 5+ years of experience in the industry. Prior to joining Amity University, Noida, Dr Pathak served as an Assistant Professor at Amity University (Noida), Amity University (Mumbai), G.D. Goenka University (Gurugram) and Sharda University (Greater Noida). Having cleared UGC NET/JRF (Mass Communication) in 2012, she joined the Department of Communication in Gauhati University as a 'Junior Research Fellow' and also takes pride in having taught in the Department as well as in the Institute of Distance and Open Learning (IDOL, Gauhati University). Prior to teaching and research, she worked with Navi Mumbai Television Channel (NMTV), was the Editor of ‘Seven Sisters’ - the PRSI Journal (Guwahati Chapter) and had also freelanced for DNA newspaper in Navi Mumbai.
She has authored five books. The first two books ‘Introduction to Media Laws and Ethics’ (1st Ed: 2014 & 2nd Ed: 2017), 'Television Advertising Ethics and Human Rights' (1st Ed: 2018) have been accepted as reference books in many Colleges and Universities across India. The third book co-authored book ‘Contemporary Media Discourses: Trends, Issues and Prospects’ has been released in 2021 as a research project under Altruist Centre for Research, Training and Development (ACRTD) under the aegis of Capt Ayush Purusartha Foundation (CAPF). Her fourth book ‘Film Appreciation on Cinemas (1980 to 1990) of Jahnu Barua: Social, Economic, Political and Cultural Perspectives’ has been released in the year 2021 also as a research project under ACRTD under the aegis of CAPF. Her fifth book ‘Film Appreciation on Cinemas (1990 to 2000) of Jahnu Barua: Women, children, political and psychological perspectives’ has been released in the year 2022 also as a research project under ACRTD under the aegis of CAPF.
Dr. Pathak has Chaired in the International Conference on “Narratives of Displacement” organized by the prestigious London Centre for Interdisciplinary Research, UK and has presented her research papers in various national and international conferences including NIICE, Nepal and the ones organized by LCIR, London and has publications in many journals of repute on areas of Advertising, North-east, Films, Human Rights Issues and media laws.
She was awarded her Ph.D from Dept. of Journalism and Mass Communication (Gauhati University), Masters in Broadcast Journalism from Makhanlal Chaturvedi National University of Journalism and Communication and Bachelors in Mass Media from Mumbai University. She has also completed her second Masters in International Relations. She has also completed two online courses on Film Appreciation from Film and Television Institute of India (FTII) and Constructive Teaching & Learning with Technology from the prestigious Tata Institute of Social Sciences (TISS).
One PhD has been awarded under her supervision at School of Communication, GD Goenka University which is the first Doctorate of the Department.
Employment
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Sharda University Assistant Professor - III2020 - Present
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GD Goenka University Assistant Professor - II2018 - Present
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Amity University Mumbai Assistant Professor - I2017 - 2018
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Amity University Assistant Professor - I2015 - 2017
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Gauhati University Junior Research Fellow2013 - 2015
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Institute of Distance and Open Learning (Gauhati University) Guest Faculty (Media Laws and Ethics)2013 - 2015
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Gauhati University Guest Faculty (Media Laws and Ethics)2012 - 2015
Education
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Gauhati University Ph.D2013 - 2017
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Makhanlal Chaturvedi National University of Journalism and Communication Masters in Broadcast Journalism2010 - 2012
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SIES College of Arts, Science and Commerce Bachelor of Mass Media2007 - 2010
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Cotton College Higher Secondary2005 - 2007
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St. Mary's Convent High School Leaving Exam1995 - 2005
Projects & Funding
Projects & funding information is unavailable.
Publications (23)
- Cinematic explorations: The psychology of migration and rootedness in Jahnu Barua's films-Illuminating the essence of 'Place Attachment' Save
- Cinematic Explorations Save
- Role of Augmented Reality in Vocational Education and Training Save
- Role of Artificial Intelligence and Blockchain on Cyber Security Save
- Artificial Intelligence in Supply Chain Management of an Organization: A Systematic Review of Literature (PRISMA - Compliant) Save
- Portrayal of the deceased in the news media (February 2021): An analysis of the existing laws with reference to Right to Privacy in India Save
- Cyber Crimes against women during Covid 19 pandemic: An analysis of the existing Indian Laws Save
- Online Marketing Strategies of L'Oréal during Covid 19 Pandemic: A Business Ethics Perspective Save
- Portrayal of Peace and Harmony: An Analysis of Indo -Pak Relation through Indian TV Ads Save
- Role of Media in awareness of 'Bio-Piracy of Traditional Knowledge' Save