Yuhao Li

Employment

• Shanghai International Studies University Associate professor
  2018 - Present

Education

• Xi'an Jiaotong University Dr.
  2010 - 2017

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• More Warmth and Less Competence? Navigating the Positive Outcomes of Kindchenschema Cuteness in AI Agents’ Service Failure
  International Journal of Human–Computer Interaction 2026 DOI: 10.1080/10447318.2025.2598868
  +Save
• Read or skip privacy policies when installing apps on wearable devices: the roles of perceived necessity and threat clues
  Humanities and Social Sciences Communications 2024 DOI: 10.1057/s41599-024-02989-4
  +Save
• Study on the moderating effect of social distance on the bonus distribution scheme in online social referrals
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103741
  +Save
• Neither more nor less: understanding positive emotion of posts and user engagement on tourism social media
  Asia Pacific Journal of Tourism Research 2024 DOI: 10.1080/10941665.2024.2342366
  +Save
• Anxiety only makes it worse: Exploring the impact mechanisms of app‐based learning on performance progress
  Journal of Computer Assisted Learning 2023 DOI: 10.1111/jcal.12727
  +Save
• Two inconsistent rounds of feedback enhance the framing effect: Coding two consecutive outcome evaluations
  International Journal of Psychophysiology 2022 DOI: 10.1016/j.ijpsycho.2022.09.012
  +Save
• Money priming enhances sensitivity to the outcome feedback of decision-making under uncertainty: Evidence from an ERP study
  Neuropsychologia 2022 DOI: 10.1016/j.neuropsychologia.2022.108390
  +Save
• Why users share marketer-generated contents on social broadcasting Web sites: A cognitive–affective involvement perspective
  Journal of Organizational Computing and Electronic Commerce 2017 DOI: 10.1080/10919392.2017.1363595
  +Save