SHASHI SHEKHAR MISHRA

About

Assistant Professor (Marketing and Innovation), Industrial and Management Engineering, Indian Institute of Technology Kanpur (UP)-208016, India

Employment

• Indian Institute of Technology Kanpur Assistant Professor
  2011 - Present

Education

• Indian Institute of Management Lucknow PhD
  2007 - 2011
• Harcourt Butler Technological Institute B. Tech
  2000 - 2004

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Investigating the role of firm resources and environmental variables in new product commercialization
  Journal of Product and Brand Management 2013 DOI: 10.1108/10610421311298641
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• Moderating roles of organizational inertia and project duration in the NPD process: An empirical investigation
  Journal of Product and Brand Management 2013 DOI: 10.1108/10610421311298704
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• The impact of institutional variables in new high-tech product development processes: The moderating roles of perceived risk and project duration
  Marketing Intelligence and Planning 2013 DOI: 10.1108/02634501311312053
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• Antecedents and consequences of technology acquisition intent: Empirical evidence from global high-tech industry
  Journal of Strategic Marketing 2012 DOI: 10.1080/0965254X.2011.606913
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