About
Prof. Dr. Rajender Kumar is a Professor Department of Commerce, Rajdhani College,
University of Delhi, New Delhi, India. His areas of interest include Marketing and Accounting.
He has been teaching and research experience more than Twenty-Two years for UG for B.com.
Honours and PG special prestige course in University of Delhi that is best in all over Asia.
Research area is Marketing supervised four M.Phil. and Four Ph.D. Approved Research Guide
University of Delhi, K.R.Mangalam University, Mewar University, Singhania University. He
is visiting faculty of various Management Institutions and Colleges of University of Delhi.
Convener of Research Affairs committee, Rajdhani College, Convener of Society of
Commerce and Management Lecture Series, Rajdhani College, University of Delhi, New
Delhi. Member of IQAC, Rajdhani College, University of Delhi, Mentor of Enactus Rajdhani
College, University of Delhi., Convener, Entrepreneurship Cell, Rajdhani College, University
of Delhi. Past Convener, Placement Cell of Rajdhani college, University of Delhi. Ex-Liaison
Officer, Rajdhani college, University of Delhi. Joint Secretary - Indian Accounting Association
NCR. Treasurer- Indian Commerce Association Delhi-NCR. Research Guide in HRM and
Marketing. He is also a mentor of research projects in Honours course. He is associated with
several Management and Professional Institutions as an Advisory Body Member and Academic
Council Member in India. Member of Board of Faculty (BoF) for Business Administration/
Management/Finance/Commerce of Amity University Uttar Pradesh. Member of the Faculty
of Commerce & Business Studies, University of Delhi, Delhi. Member of Governing Body in
Rajdhani College, University of Delhi, New Delhi, 2014-15. Member of Advisory Board in
Delhi Institute of Management and Technology (approved by AICTE and Ministry of HRD) at
Murad Nagar, Ghaziabad, U.P. India 2012-16. Member of Advisory Board in Janhit Institute
of Information Management (Approved by UPTU and AICTE) Greater Noida, Gautam Budh
Nagar, India. 2012-2015. Member of Advisory Council in Janhit School of Management
(Approved by AICTE Ministry of HRD, Govt. of India) Ghaziabad, India. 2012-2016.
Academic Member of Communication Institute of Greece, Athens, Greece. Author of Nine
Books for B.Com. Hons. and MBA University of Delhi. Editor in Chief, Academy of
Marketing Studies Journal, Editorial Board Member more than 25 National and International
Journals. He has published 29 research Papers and presented more than 35 research paper,
articles and participated more than 75 many National and International Conferences. He has
Chair & Co-Chair the Sessions in National and International Conferences. He has organised
International Conference, Vice Chancellor Conclave and more than 25 Programme like
Workshops, FDP, Lectures etc. Membership -, ICA, IAA, IEA, IAAR, AIIRN, IAAER,
GRFCG, UKUPEA, Country Visited Taiwan, Malaysia, Vietnam, Dubai, Philippines,
Thailand and Ethiopia
Employment
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UNIVERSITY OF DELHI, RAJDHANI COLLEGE PROFESSOR2004 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (5)
- Consumer Adoption of Mobile Payment Services in the FinTech Ecosystem: A Systematic Literature Review Save
- Mapping the Conceptual Structure of Digital Marketing and Customer Engagement: A Bibliometric Approach Save
- The Evolution of Research on Globalization and Consumer Behavior: A Bibliometric Analysis (2006-2024) Save
- Customer loyalty in the hotel industry: the interplay of justice perceptions and satisfaction as a mediator: evidence from Nepal Save
- Assessing financial solvency and bankruptcy risk of farmer producer companies in India: A study from the Eastern India perspective Save