DIVYA MITTAL

Employment

• Sparsh Global Business School Assistant Professor
  2024 - Present
• ICFAI Business School Faculty
  2021 - 2024

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• Dealing with demarketing of branded products on social media platforms
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-08-2024-0544
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• Optimizing marketing strategy: a video analysis approach
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-12-2023-0655
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• Cashier-free checkout system: to improve in-store shopping experience
  International Journal of Retail & Distribution Management 2024 DOI: 10.1108/IJRDM-09-2023-0539
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• Leisure time posts on WhatsApp status drive travel and tourism consumption
  Journal of Hospitality and Tourism Insights 2024 DOI: 10.1108/JHTI-12-2022-0587
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• Optimizing customer engagement content strategy in retail and E-tail: Available on online product review videos
  Journal of Retailing and Consumer Services 2022 DOI: 10.1016/j.jretconser.2022.102966
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• Determining banking service attributes from online reviews: text mining and sentiment analysis
  International Journal of Bank Marketing 2022 DOI: 10.1108/IJBM-08-2021-0380
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• Disconnect to Connect to Different Age Group Customers
  Information Resources Management Journal 2021 DOI: 10.4018/IRMJ.287901
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• Constructive usage of WhatsApp in education sector for strengthening relations
  International Journal of Educational Management 2019 DOI: 10.1108/IJEM-07-2018-0205
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• How Does Transparency Complement Customer Satisfaction and Loyalty in the Restaurant Business?
  Global Business Review 2019 DOI: 10.1177/0972150919848935
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• Measuring CRM effectiveness in Indian stock broking services
  Journal of Global Information Management 2019 DOI: 10.4018/JGIM.2019010108
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