Employment
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Shaheed Benazir Bhutto University Director ORIC2014 - Present
Education
Education history is unavailable.
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Publications (19)
- Unveiling the Impact of AI in Customer Touchpoints: A Review and Research Agenda Save
- Corporate Social Responsibility’s Influence on Brand Image in the Automotive Sector: The Corporate Reputation and Product Quality Role Save
- Charting New Realms Save
- The Role of Metaverse in Women Entrepreneurship and Economic Complexity: Evidence from Pakistan Save
- Driving Success: Examining the Influence of Innovation Culture on Artificial Intelligence Adoption and Firm Performance in Asian SMEs Save
- INVESTIGATING THE DETERMINANTS AND CONSUMER PREFERENCES OF SUSTAINABLE CONSUMPTION AND PRODUCTION ADOPTION AMONG FAST-MOVING CONSUMER GOODS MANUFACTURERS Save
- Unlocking Sustainable Growth: The Role of Artificial Intelligence Adoption in Jordan Retail Sector, Moderated by Entrepreneurial Orientation Save
- The Impact of User-Generated Content, Social Interactions and virtual Economies on Metaverse Environments Save
- Effectiveness of Artificial Intelligence in Building Customer Loyalty: Investigating the Mediating Role of Chatbot in the Tourism Sector of Pakistan Save
- Environmental benefit of clean energy consumption: can BRICS economies achieve environmental sustainability through human capital? Save