Eileen Fischer

Employment

• York University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (107)

• Commentaries on “Generative grounded theory (GGT): Inductive theory building in the age of generative AI”
  Journal of Consumer Psychology 2026 DOI: 10.1002/jcpy.70037
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• Reclaiming Marketplace Inclusion as a Marketing Imperative
  Journal of Public Policy & Marketing 2026 DOI: 10.1177/07439156261446882
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• Market system dynamics: Moral, ontological, and posthuman stakes
  Marketing Theory 2026 DOI: 10.1177/14705931261464656
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• From Adaptation to Disruption: Structured Ambivalence as a Catalyst for Consumer-Led Institutional Work
  Journal of Consumer Research 2026 DOI: 10.1093/jcr/ucag004
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• Creating and maintaining digital third places: Orchestrating interaction ritual chains at a distance
  Journal of Retailing 2026 DOI: 10.1016/j.jretai.2025.08.001
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• “It's a tough job, but somebody's got to do it”: Committed consumers' voluntary emotion work in alternative market systems
  Journal of Consumer Psychology 2025 DOI: 10.1002/jcpy.1454
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• Rituals Revised
  2025 DOI: 10.4324/9781003531357-10
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• Building marketing theory using archival data: understanding alternative approaches
  2024 DOI: 10.4337/9781035302727.00034
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• Reflections on template creep and replicability concerns in contemporary qualitative research
  2024 DOI: 10.4337/9781035302727.00013
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• Restless platformance: How prosumer practices change platform markets
  Marketing Theory 2024 DOI: 10.1177/14705931231195188
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