PS
0000-0002-8299-3717 About
Currently I am working as a Associate Professor at ICFAI Business School, Hyderabad. I completed my PhD from IIT-ISM Dhanbad. My area of research is technology adoption, green marketing and brand management.
Employment
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ICFAI Business School, Hyderabad Associate Professor2017 - Present
Education
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ICFAI Business School PhD2017 - 2026
Projects & Funding
Projects & funding information is unavailable.
Publications (20)
- Exploring the neuropsychological model for short video usage: A mixed method investigation for commercialization Save
- Elucidating continued usage of mobile wallets application from the lens of extended expectation-confirmation model Save
- Empowering the digital revolution in teaching: merging TAM with social cognitive theory Save
- Determinants of adoption of internet banking by elderly people in India Save
- Trust, convenience and environmental concern in consumer purchase intention for organic food Save
- Examining the factor structure of quality of technical education: evidence from Punjab state of India Save
- Is health consciousness and perceived privacy protection critical to use wearable health devices? Extending the model of goal-directed behavior Save
- Determination of Properties of the Benchmark Index through Strangle Option Strategies Save
- Investigating the role of electric vehicle knowledge in consumer adoption: evidence from an emerging market Save
- Consumer adoption intention for electric vehicles: Insights and evidence from Indian sustainable transportation Save