MANOJ KUMAR

Employment

• Shri Ramswaroop Memorial University Associate Professor
  2013 - Present

Education

• Lucknow Univeristy B.Com, M.Com., PhD., MBA

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Analyzing the Drivers of Adoption in Higher Education E-Learning
  2025 DOI: 10.4018/979-8-3693-2973-3.ch003
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• Green Marketing Through Sustainable Fashion Consumption
  2024 DOI: 10.4018/979-8-3693-6468-0.ch009
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• Digital Transformation and Continuance Intention of Online Learning Platforms Among Students in Higher Education Institutions in Remote India
  2024 DOI: 10.4018/979-8-3693-5966-2.ch007
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• Building Brand Reputation and Fostering Customer Loyalty Through ESG Practices
  2024 DOI: 10.4018/979-8-3693-3880-3.ch012
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• Digital transformation and continuance intention of online learning platforms among students in higher education institutions in remote India
  Perspectives on Digital Transformation in Contemporary Business 2024 DOI: 10.4018/979-8-3693-5966-2.ch007
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• Assessment of Quality Attributes of Mobile Learning Applications on Students' Satisfaction
  2023 DOI: 10.4018/978-1-6684-9285-7.ch007
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• Assessment of quality attributes of mobile learning applications on students' satisfaction
  Architecture and Technological Advancements of Education 4.0 2023 DOI: 10.4018/9781668492857.ch007
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• Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
  Building a Brand Image Through Electronic Customer Relationship Management 2022 DOI: 10.4018/978-1-6684-5386-5.ch009
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• Brand extension in FMCG sector through social media enabled CRM and investigating its impact on brand equity
  Building a Brand Image Through Electronic Customer Relationship Management 2022 DOI: 10.4018/978-1-6684-5386-5.ch009
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• Future of Indian Agriculture Using AI and Machine Learning Tools and Techniques
  The New Advanced Society: Artificial Intelligence and Industrial Internet of Things Paradigm 2022 DOI: 10.1002/9781119884392.ch19
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