Narendra Rathnaraj

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Publications (7)

• Over-Automation in Higher Education
  2026 DOI: 10.4018/979-8-3373-9484-8.ch014
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• AI-Powered Insights: Role of ChatGPT in Evaluating Influencer Marketing Impact in the Food and Beverage Industry
  2026 DOI: 10.1007/978-3-032-17300-3_5
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• Sentiment Analysis in the Construction Industry: Evaluating User Experiences with Virtual Reality Services
  2026 DOI: 10.1007/978-3-032-17846-6_14
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• Impact of Social Media Marketing in the Cosmetic Industry to Cross the Chasm in India
  2025 DOI: 10.1007/978-3-031-86305-9_28
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• Exploring e-waste recycling behaviour intention among the households: Evidence from India
  Cleaner Materials 2023 DOI: 10.1016/j.clema.2023.100174
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• Exploring e- waste recycling behaviour intention among the households: Evidence from India
  Research Square 2022 DOI: 10.21203/rs.3.rs-2161842/v1
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• Role of transformational and transactional leaderships in job satisfaction: In a select public sector organisation
  SCMS Journal of Indian Management 2018
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