Joshy Joseph

Employment

• Indian Institute of Management Kozhikode Associate Professor

Education

• Indian Institute of Technology Madras PhD

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• Mobile app engagement: scale development, validation and empirical test
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-09-2024-0661
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• Over two decades of research on choice overload: An overview and research agenda
  International Journal of Consumer Studies 2024 DOI: 10.1111/ijcs.13029
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• What decides my purchase of non‐fungible tokens?
  Journal of Consumer Behaviour 2023 DOI: 10.1002/cb.2221
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• Winning the Loyalty Cup: Impact of Symbol-related Brand Elements on Brand Loyalty of Sports Clubs
  International Journal of Sport Management and Marketing 2021 DOI: 10.1504/IJSMM.2021.10040072
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• Does Loyalty Matter? Impact of Brand Loyalty and Sales Promotion on Brand Equity
  Journal of Promotion Management 2020 DOI: 10.1080/10496491.2020.1719953
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• Consumer Promotions in the Indian Market
  Journal of International Consumer Marketing 2011 DOI: 10.1080/08961530.2011.543056
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• Do Sales Promotions Necessarily Erode Brand Equity? Maybe Not
  Advances in Consumer Research, Vol Xxxvi 2008
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