Ayushi Sharma

Employment

• FORE School of Management

Education

• Indian Institute of Foreign Trade PhD (Marketing)

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Luxury hospitality: A systematic literature review and research agenda
  International Journal of Hospitality Management 2023
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• M-coupon's sharing behaviour on social media: intrinsic vs extrinsic motivation
  South Asian Journal of Business Studies 2021 DOI: 10.1108/SAJBS-06-2019-0101
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• Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)
  Asia-Pacific Journal of Management Research and Innovation 2020 DOI: 10.1177/2319510X20931267
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• A Critical Investigation of Consumer Response for Monetary and Non-monetary Promotions Across E-services
  Paradigm 2020
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