Aradhana Gandhi

Employment

• Symbiosis International University Symbiosis Institute of Business Management

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• Analysis of the Consumer Purchase Behavior of Personal Care Products in a Developing Country
  CARDIOMETRY 2022 DOI: 10.18137/cardiometry.2022.23718727
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• Grounded theory in management research: through the lens of gender-based pay disparity
  Journal of Advances in Management Research 2022 DOI: 10.1108/jamr-10-2020-0298
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• Effectiveness of Consumer Promotions in Brick-and-Mortar Retail Stores
  CARDIOMETRY 2022 DOI: 10.18137/cardiometry.2022.24.877886
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• Does India Want to Invest in Its Daughters: A Critical Analysis of Sukanya Samriddhi Yojana
  Business Perspectives and Research 2021 DOI: 10.1177/2278533720934086
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• Understanding the drivers of innovation in an organization: a literature review
  International Journal of Innovation Science 2021 DOI: 10.1108/ijis-10-2020-0201
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• Studying green consumer behavior through multiple lenses in a developing country
  Smart and Sustainable Built Environment 2021 DOI: 10.1108/sasbe-01-2019-0011
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• Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets
  International Journal of Innovation Science 2021 DOI: 10.1108/ijis-10-2020-0181
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• Dealing With a Monopolistic Vendor
  2021 DOI: 10.4135/9781529610970
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• Factors influencing purchase intention of store brands in organised fashion retail
  International Journal of Electronic Marketing and Retailing 2020
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• Engaging the Head, Heart and Hand of the Millennial Workforce
  Psychological Studies volume 2020
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