Vivek Pani Gumparthi

Employment

• Nalsar University of Law Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• I am Addicted to You My Love: Exploring the Crucial Significance of Brand Addiction
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629231168758
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• I Cannot Let Go of the Passion: Comparing the Interpersonal and Intrapersonal Conceptualizations of Brand Passion
  Business Perspectives and Research 2022 DOI: 10.1177/22785337221105701
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• The Phenomenon of Brand Love: A Systematic Literature Review
  Journal of Relationship Marketing 2020 DOI: 10.1080/15332667.2019.1664871
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