Ravi Shekhar Kumar

Employment

• XLRI Xavier School of Management Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Challenges and opportunities of brand corporate social responsibility classification: A review, new conceptualization and future research agenda
  International Journal of Consumer Studies 2022 DOI: 10.1111/ijcs.12844
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• Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation
  Journal of Retailing and Consumer Services 2021 DOI: 10.1016/j.jretconser.2021.102532
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• The impact of marketing activities on service brand equity
  European Journal of Marketing 2018 DOI: 10.1108/ejm-05-2016-0262
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• Sustainable distribution in emerging markets – African perspective
  Transnational Marketing Journal 2014
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• The nature and antecedents of brand equity and its dimensions
  Marketing Intelligence & Planning 2013 DOI: 10.1108/02634501311312044
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