Vasudevan Moorthy

Employment

• Christ University Assistant Professor
  2017 - Present

Education

• Bharathiar University Ph.D
• Anna University MBA
  ? - 2010

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• Investigating the Impact of Emotional Contagion on Customer Attitude, Trust and Brand Engagement: A Social Commerce Perspective
  International Journal of Electronic Commerce Studies 2022 DOI: 10.7903/ijecs.2049
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• Moderation of Income and Age on Customer Purchase Intention of Green Cosmetics in Bangalore
  Achieving $5 Trillion Economy of India 2022 DOI: 10.1007/978-981-16-7818-9_11
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• The use of self-protective measures to prevent COVID-19 spread: an application of the health belief model
  Psychology, Health and Medicine 2022 DOI: 10.1080/13548506.2022.2162935
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• Post pandemic school reluctance – Do children require attention, support, and intervention?
  Asian Journal of Psychiatry 2022 DOI: 10.1016/j.ajp.2021.102940
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• Battle fatigue of Covid 19 warriors – Heal the healers
  Journal of Affective Disorders 2021 DOI: 10.1016/j.jad.2021.07.068
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• Can bot be my mental health therapist? – A pandemic panorama
  Journal of Psychiatric Research 2021 DOI: 10.1016/j.jpsychires.2020.12.052
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• Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
  Journal of Distribution Science 2021 DOI: 10.15722/JDS.19.1.202101.1.105
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• Work from home in the pandemic era: Loss of mental equilibrium?
  Asian Journal of Psychiatry 2021 DOI: 10.1016/j.ajp.2020.102490
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• Influence Of Antecedents Of Restaurant Authenticity On Customer Perception Towards Ethnic Restaurants
  International Journal of Advanced Science and Technology 2020
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• Investigating the Antecedents of Customer Citizenship Behaviour
  Adalya Journal 2019
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