Rajeev Srivastava

About

Brief Introduction

Dr. Rajeev Srivastava is a seasoned academician, researcher, and academic leader with more than two decades of experience in teaching and administration. Currently the Professor and Dean of the School of Management/SoCA at IMS Unison University, Dehradun, he holds a Ph.D. in Systems from MNNIT Allahabad. His expertise spans business analytics, data science, machine learning, and big data technologies, and he is passionate about teaching tools such as Python, Tableau, R, Weka, and Power BI. His engaging teaching style and commitment to academic innovation are reflected in his popular YouTube channel, "Analytics with Dr Rajeev Srivastava."

As a proactive academic leader, Dr. Srivastava has successfully led research initiatives, faculty development programs, and national and international conferences on AI, sustainability, and innovation. He has forged strategic academic-industry collaborations, initiated incubation support for student startups, and played a pivotal role in institutional innovation and entrepreneurship activities. Over 30 research publications Includes publications in reputed journals indexed in ABDC, Scopus, as well as other international and national journals. Presented research papers at prestigious conferences such as PAN IIM and the American Conference on Information Systems (AMCIS). Conducted numerous training programs for corporate and academic institutions on topics related to Machine Learning and IT, for organizations including OIL Assam and HPCL Pune. Facilitated the signing of Memorandums of Understanding (MOUs) with leading organizations such as Oracle University, NIIT, and HP Education Services (HPES) and multiple certifications in data science and analytics, he continues to inspire students and faculty through a blend of academic excellence, practical insight, and visionary leadership.

Employment

• IMS Unison University Professor and Dean
  2022 - Present

Education

• Motilal Nehru National Institute of Technology

Projects & Funding

Projects & funding information is unavailable.

Publications (45)

• Over-the-top (OTT) platforms: a review, synthesis and research directions
  Marketing Intelligence & Planning 2025
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• Big Data and Insurance: A Bibliometric Analysis
  Data Alchemy in Insurance: Revolutionizing the Insurance Industry through Big Data Analytics 2025
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• The previous and future trend of social media marketing research: a bibliometric analysis
  International Journal of Electronic Marketing and Retailing 2025
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• Digital divide and sustainable development
  Digital Technologies to Implement the UN Sustainable Development Goals 2024
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• Human resources analytics: where do we go from here?
  Benchmarking: An International Journal 2024
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• Intellectual research landscape of neuromarketing: bibliometric network analysis (2004-2021)
  International Journal of Electronic Business 2024
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• Performance analysis of sustainable metaverse: A bibliometric analysis
  Benchmarking: An International Journal 2024
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• Performance of Artificial Intelligence in Fraud Detection
  Handbook of Artificial Intelligence Applications for Industrial Sustainability 2024
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• Revolutionizing Rural Finance: Exploring the Impact of FinTech on Financial Inclusion in India
  Applications of Block Chain technology and Artificial Intelligence: Lead-ins in Banking, Finance, and Capital Market 2024
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• The previous and future trend of social media marketing research: a bibliometric analysis
  International Journal of Electronic Marketing and Retailing 2024
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