DR. VIKAS KUMAR

About

Dr. Vikas Kumar is an Assistant Professor at the National Institute of Food Technology Entrepreneurship and Management (NIFTEM), Kundli, an Institute of National Importance under the Ministry of Food Processing Industries, Government of India. He completed Post-Doctoral Fellow at the Indian Institute of Management (IIM) Amritsar and Ph.D. in Marketing Management from Guru Nanak Dev University, Amritsar. His academic interests include marketing management, solar energy, and sustainable development, with a particular focus on understanding consumer adoption decision and sustainability transitions. He holds an MBA in Marketing and Operations Management from Panjab University, Chandigarh. Dr. Kumar has published several research papers in national and international journals and can be contacted at [email protected]
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Employment

• National Institute of Food Technology Entrepreneurship and Management Assistant Professor
  2024 - Present
• Indian Institute of Management Amritsar Post-doctoral Fellow
  2021 - 2023

Education

• Guru Nanak Dev University Ph.D
  2013 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Examining the impact of environmental concerns and government initiatives on Generation Z's intentions to adopt solar technologies
  Management of Environmental Quality: An International Journal 2026 DOI: 10.1108/MEQ-10-2025-0692
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• A Comparative Analysis of Covariance-based, Consistent and Partial Least Squares Structural Equation Modelling for Examining Customer Loyalty in the Indian Hotel Industry
  Global Business Review 2025 DOI: 10.1177/09721509251403641
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• Optimizing short food supply chains through understanding consumer preferences for organic foods via e-commerce platforms and last-mile logistics
  British Food Journal 2025 DOI: 10.1108/BFJ-05-2024-0507
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• Modelling and analysing the enablers of digital resilience for small and medium enterprises
  Journal of Enterprise Information Management 2024 DOI: 10.1108/JEIM-01-2023-0002
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• Vegetable and fruit growers’ intention to use biopesticides in India: application of TPB and HBM models
  Journal of Environmental Planning and Management 2024 DOI: 10.1080/09640568.2023.2174415
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• Analysing the Impact of Omni-channel Customer Delight on Repurchase Intention
  Global Business Review 2023 DOI: 10.1177/09721509231178969
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• Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty
  Journal of Global Marketing 2023 DOI: 10.1080/08911762.2023.2180789
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• A structural equation modeling analysis of factors driving customer purchase intention towards solar water heater
  Smart and Sustainable Built Environment 2022 DOI: 10.1108/SASBE-05-2020-0069
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• Solar rooftop adoption among Indian households: a structural equation modeling analysis
  Journal of Social Marketing 2022 DOI: 10.1108/jsocm-07-2021-0170
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• Modeling the Indian households' intention to adopt the solar net metering system
  Built Environment Project and Asset Management 2022 DOI: 10.1108/BEPAM-10-2021-0129
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