About
Dr Shaunak Roy is presently associated with St. Xavier’s College (Autonomous), Kolkata as Assistant Professor of Management Studies. He is the recipient of the ‘Fr. Paul Joris S.J. Memorial Gold Medal Award’ in 2016 by St. Xavier’s College (Autonomous), Kolkata, and the ‘Best Researcher Award’ in 2020 by the Elite Members Group, SSM Trust, India. He has received his Ph.D. degree from the University of Calcutta in 2021, for his work on brand personality. An avid reader, learner and researcher, Dr. Roy has been published in academic journals of national and international repute, in addition to presenting papers in multiple conferences in India and abroad. He has co-authored a book entitled ‘Entrepreneurship Development and Business Ethics’ published by Oxford University Press, and has edited two books on Management Cases and Marketing respectively. He has been appointed as a Management Expert at BBN Times, a UK-based Media Tech company. He has also been invited to deliver sessions and talks as a resource person, on versatile fields such as marketing, higher education and academic research. He has served as an academic and management consultant and a corporate trainer for reputable organizations. His research interests primarily concentrate on the versatile dimensions of Branding, Consumer Behavior, Organizational Behavior and Entrepreneurship.
Employment
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Saint Xaviers College Assistant Professor2016 - Present
Education
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Saint Xavier's College Doctor of Philosophy (Ph.D.)2016 - 2021
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Saint Xaviers College M. Com (Marketing)2013 - 2015
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Applicability of the Technology Acceptance Model in Examining Consumer Adoption Patterns of Online Video Streaming Services: A Factor-Analytic Study Save
- Exploring the Conceptualisation of a New Brand Personality Scale for Consumer Durables: Empirical Insights Save
- Trajectories of Brand Personality Research since the New Millennium: A Bibliometric Analysis Save
- Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0 Save
- Cross-Cultural Dissimilarities in the Perception of Brand Personality of Select Smart phones: Evidence from West Bengal, India and Bangladesh Save
- Does “Green” brand personality have any impact on consumers’ purchase intentions, engagement and loyalty? Save
- Driving digital transformation for competitive distinctiveness: The case of saregama carvaan 2.0 Save
- Anatomizing the Dynamics of Societal Behaviour towards E-waste Management and Recycling Initiatives: A Case Study of Kolkata, India Save